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where suppression attempts fail; a suppressed stereotype returns to have an even greater impact on one's judgments about a person from a stereotyped group
rebound effect
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trying to prevent an activated stereotype from impacting upon one's judgments about a person from a stereotyped group
stereotype suppression
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proposes that two different processes can occur independently and that one does not inevitably follow from the other (eg. Devine's proposed dissociation between automatic and controlled processes in stereotyping in Devine, 1989)
dissociation model
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reaction-type task that assesses attention left over from performing the primary task; doesn't take away attention from the primary task (ie. not resource depleting)
probe reaction task
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a processing goal whereby perceivers believe they will have to justify their responses to a third party and be held responsible for their impressions; this typically leads to less stereotypical impressions
accountability
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motivational objective in which participants believe they will later meet a target and work together with that target on a task; shown to lead to less stereotypical impressions
outcome dependency
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views impression formation as a process going from category-based evaluations at one end to individuated responses at the other, dependent on the interplay of motivational and attentional factors
continuum model of impression formation
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information about a person's personal characteristics not normally derived from a particular category membership
individuating information
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where an outcome is conditional upon a certain goal being in place
goal dependent
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goal that enables people to regulate responses, is engaged without conscious awareness (eg. overcoming a stereotype)
implicit goal operation
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a positively valued behavioural end-state that encompasses the purposeful drive/motivation to engage in a behaviour/action/judgment
goal
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a view of people as being often limited in processing capacity and apt to take shortcuts where possible to make life simple
cognitive misers
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placing weight on initial standards/schemas (anchors) and as a result we may not always adjust sufficiently far from these anchors to provide accurate judgments
anchoring (or adjustment heuristic)
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how quickly information comes to mind about a particular event, to deduce the likelihood/frequency of that event
availability heuristic
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info that gives an idea how frequent certain categories are in the general population
base rate information
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a mental shortcut whereby instances are assigned to categories on the basis of how similar they are to the category in general
representation heuristic
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the way in which we translate what we see into a digestible format to be stored in the mind
encoding
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cognitive measure (of accessibility) of how quickly people classify stimuli as real words or nonsense words; quicker responses to the certain word categories indicate increased accessibility
lexical decision task
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the extent to which information is easily located and retrieved
accessibility
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activating one stimulus (eg. bird) facilitates the processing of another related stimulus (eg. wing, feather)
priming
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the tendency to group objects/people into discrete groups based upon shared characteristics common to them
categorisation
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a cognitive structure that contains our knowledge, beliefs and expectancies about some human social group
stereotype
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a well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases; stereotypes are often said to function as [ ]
heuristic
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cognitive structure or mental representation comprising pre-digested information or knowledge about objects/people from specific categories, our expectancies about objects/groups, what defines them
schema
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a process that is intentional, under the individual's volitional control, effortful and entails conscious awareness
controlled process
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occurs without intention, effort or awareness and doesn't interfere with other concurrent cognitive processes
automatic process
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a large topic within social psychology concerned with understanding how we think about ourselves and other people and how the processes involved impact upon our judgments and behaviour in social contexts
social cognition
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