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Analogy
parallel instance referred to because it helps the process of explanation
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People/Object in Analogy
must have something in common if compared. if they are being compared they must have other things in common as well
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Analogy Purposes in Politics
- show a politician's ideological position, make predictions, provide explanations, restructure our knowledge
- influence public opinion, fight battles, win wards, start and finish political relationships.
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Source and Target
users more familiar with source, mapping features of source onto target, may map features known about a politician to make predictions about other politicians associated with the target. often based on emotion, politicians map happiness/sadness onto a target.
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Evasion
- -manage to avoid by slyness
- -eluding
- -circumventing or avoiding answering directly
- -avoiding facing up to difficult discourse issues
- -refusing to answer a question w/w/out explanining
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Features of Evasion 1-6
- -ignoring the question
- -acknowledging the question without answering it
- -questioning the question
- -attacking the question
- -apologizing
- -stating that the question that was asked has already been answered
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Features of Evasion 7-11
- -declining to answer
- -repeating the answer from a previous question to make a point
- -with yes/no question, providing a response not on the positive/negative spectrum
- -with who-questions, delimiting an answer to see whether they satisfy the propositional organization of the question.
- -in a discourse, respondent's answer, and questioner's response to the answer shows potential evasion.
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Circumlocution
- more words than necessary
- attempting to avoid an awkward or sensitive word
- attract criticism in some cultures
- thru circum. politicians are able to avoid the obvious and save face.
- able to make relevant or irrelevant additions to points being made, and can elaborate, their group is good
- selection, mentioning only useful information
- selection and exaggeration used to stretch the truth.
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Linguistic Markers of Spin
- Voice is used to either give participants more/less prominence or to entirely omit the participant.
- Active vs. passive. Active voice usually gives prominence to political actor whereas passive voice gives less prominence to the political actor (Beard 2000:30).
- Use of proper names
- Use of physical verbs and/or verbs denoting emotional valence
- Use of Adjective of Quality in attributive positions
- Use of 'slang' nouns
- Use of pun (playing with the different meanings of a word or bringing together two or more words with the same or similar form but different meanings.
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Spin
- involves taking a political issue and protracting or making an even bigger issue out of it.
- It may involve interpreting an issue in a way suitable to a politician and often unsuitable and/or hurtful to his/her political opponent During spinning, politicians give the most sensationalist portrayals of political events.
- They may put the best or worst possible construction on political events and speeches.
- A spin-doctor's aim is often to fool or deceive political actors' opponents or the general public about a political issue.
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Spin-Doctors Aim
- Celebrate a success
- Ridicule an opponent's failure
- Down-play the spinner's party's failure,
- The main focus of a story determines how the spinning is doctored.
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Simile
- figurative language that draws comparison
- vividly portray the situation created between 2 politicians or ideological positions.
- characterize events and characters and create an atmosphere that allows the recipients to live through the experience of the describer.
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