Sports Marketing 2

Which of the following is an economic factor that a sport/event marketer should consider before entering a foreign market:
A. Customers
B. Values
C. Infrastructure
D. Age

The primary reason for a snow-ski manufacturer to forecast sales is to obtain information to use in
A. evaluating salespersons
B. advertising copy
C. staff training
D. business planning

Which of the following marketing-plan objectives might provide the most increase in revenue for a sport-apparel distributor:
A. Reach more customers to increase sales by 20%
B. Impose a 5% surcharge on customers who pay on credit
C. Increase prices by 50% across the board
D. Decrease the salaries of all employees by 10%

As a result of evaluating the performance of its marketing plan, a swim and racquet club might decide to make changes if it discovers that the
A. people are renewing memberships
B. regulations are not being enforced
C. employees are working to capacity
D. objectives are not being achieved

To conduct an effective marketing audit, a sporting-goods retail chain should use a systematic and ____ approach.
A. general
B. objectionable
C. comprehensive
D. sensitive

One reason for a treadmill manufacturer to monitor its internal records is to obtain information that it can use to
A. understand global economic conditions
B. handle employee problems & complaints
C. make decisions about future operations
D. track the activities of its competitors

A basketball team wins a postseason playoff game and proceeds to play another team for the regional championship. In what type of tournament is the basketball team participating?
A. Scramble
B. Multistage
C. Heat
D. Tri-Level

Why do event organizers develop production schedules?
A. To arrange for the media to broadcast the event
B. To organize rehearsals prior to the day of the event
C. To outline all of the activities needed to prepare for the event
D. To analyze safety and health considerations for the event

Requiring employees to wear appropriate clothing on the job is one way that a sport-equipment manufacturer can maintain a(n)
A. sanitary facility
B. industrial image
C. comfortable atmosphere
D. safe work environment

The function performed by a sport/event marketer in obtaining goods to be resold is
A. management
B. credit
C. purchasing
D. exchange

One way for a basketball arena to determine if it is operating in the most efficient manner is to
A. develop a list of financial objectives
B. distribute a survey to its competitor
C. evaluate its systems and procedures
D. hire an international tax consultant

A fitness center that inspects its equipment on a regular basis is practicing
A. preventative maintenance
B. form utility
C. physical inventory
D. vendor analysis

A fitness center should help employees to prevent accidents and injuries by providing
A. a comfortable lounge area
B. a safe work environment
C. attractive furnishings
D. a convenient lunch room

Why do sport/event marketers send representatives to trade shows?
A. to identify competitors
B. to visit associates
C. to meet new vendors
D. to contact employees

Determine whether the following statement is true or false: Most people have the same kind of work style
A. false, each individual has a workstyle of his/her own
B. true. most people approach tasks in the same way.
C. true, most people do their best work in the morning
D. false, work style has been divided into categories

Many governments develop laws that restrict business practices involving the sale of goods below cost. The purpose of this form of legislation is to prevent _______ pricing.
A. inflationary
B. predatory
C. markdown
D. competitive

What are sporting-goods businesses responding to when they change their selling prices to correspond to changes in what customers can afford to buy?
A. Elastic demand
B. Market share
C. Economic growth
D. Product mix

A hockey team raises prices for soft drinks at its arena by 25 cents per cuop. They sell half as many soft drinks as they did before the price change. The small price change had a big impact on sales. This is an example of _____ demand.
A. smoothing
B. inelastic
C. elastic
D. unitary

A sport/event business might decide to offer certain products to customers if other businesses are successfully selling those products. This is an example of marketing being affected by a product's
A. main feature
B. intended use
C. life cycle
D. brand name

Which of the following technological tools helps a sport-apparel business's employees simultaneously access the same information about the business's products:
A. Generator
B. Intranet
C. Memory card
D. Micro-portal