Chapter 10

  1. Instruments used to collect subjective information directly from subjects; they are tested for reliability.
    Psychometric instruments
  2. Questions with no predetermined set of responses
    Open-ended questions
  3. Questions that use a fixed number of alternative responses. Respondents are forced to select answers or ratings on a scale provided by the researcher.
    Closed questions
  4. Type of closed question format in which respondents put responses in rank order on a continuum.
  5. A scale that uses attitude statements ranked on a five or seven point scale. The degree of agreement or disagreement is given a numerical value, and a total can be calculated.
    Likert scale
  6. A scale with a set of items on a continuum or statements randing from one extreme to another. Responses are progressive and cumulative.
    Guttman scale
  7. A rating type scale in which respondents mark a location on the scale correpsonding to their perception of a phenomenon on a continuum.
    Visual analog scale (VAS)
  8. Codes est. prior to data collection that include definitions, abbreviations, and a range of possible numerical values for variables.
  9. After design and measurement strategies are chosen, the next step is to identify an appropriate, effective method for _____
    Data collection
  10. Data methods used in qualitative studies will be of a text-based nature and subject to coding.
  11. An example of a psychometric instrument is a survey.
  12. The most common data collection method is ______
  13. Structured surveys that are self-admin by subjects.
  14. Disadvantages of open ended questions is that they take longer to complete.
  15. Advantages of secondary data:
    • Efficient
    • Increases breadth of the study
    • Multiple uses of data
  16. Disadvantages of secondary data:
    • Costly
    • Unknown issues with primary data
    • Concern for accuracy and completeness
Card Set
Chapter 10
ch 10