MGKT Chapter 6 pt 2

  1. consumer behavior
    processes a consumer uses to make purchase decisions as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use
  2. want
    recognition of an unfulfilled need and a product that will satisfy it
  3. nonmarketing-controlled information source
    a product information source that is not assoiciated with advertising or promotion
  4. marketing-controlled information source
    a product information source that orginates with marketers promoting the product
  5. involvement
    the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior
  6. routine response behavior
    the type of decision making exhibited by consumers buying frequently purchased, low-cost goods and services; requirees little search and decision time
  7. limited decision making
    the type of decision making that requires a moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category
  8. extensive decision making
    the most complex type of consumer decision making, used when buying an unfamiliar, expensive product or an infrequently bought item; requires use of several criteria for evaluating options and much time for seeking information
  9. reference group
    a group in society that influences an indifidual's purchasing behavior
  10. primary membership group
    a reference group with which people interact regulary in an informal, face-toface manner, such as family, friends, and coworkers
  11. secondary membership group
    a reference group with which people associate less consistently and more formally than a primary membership group, such as a club, professional group or religious group
  12. aspirational reference group
    a group that someone would like to join
  13. norm
    a value or attitude deemed acceptable by a group
  14. nonaspirational reference group
    a group with which an individual does not want to associate
  15. socializaton process
    how cultural values and norms are passed down to children
  16. personality
    a way of organizing and grouping the consistencies of an individual's reaction to situations
  17. self-concept
    how consumer perceive themselves in terms of attitudes, perceptions, beliefs, and self-evaluations
  18. ideal self-image
    the way an individual woudl like to be
  19. real self-image
    the way an individual actually percieives himself or herself
  20. perception
    the process by which people select, organize, and interpret stimuli into a meaningful and coherent picture
  21. learning
    a process that creates changes in behavior, immediate or expected through expeience and pratice
  22. stimulus generalizaton
    a form of learning that occurs when one response is extended to a second stimulus similar to the first
  23. stimulus discremination
    a learned ability to differentiate among similar products
Card Set
MGKT Chapter 6 pt 2
Left out terms for Chapter 6