The moral principles or values that generally govern the conduct of an individual.
The rules people develop as a result of cultural values and norms.
•Based on what will be punished or rewarded
•Self-centered, calculating, selfish
•Moves toward the expectations of society
•Concerned over legality and the opinion of others
•Concern about how they judge themselves
•Concern if it is right in the long run
code of ethics
a guideline to help marketing managers and other employees make better decisions
corporate social responsibility
business's concern for society's welfare
the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunites to build profits and help the world at the same time
Pyramid of corporate social responsibility
a model that suggest corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsiblities and that the firm's economic performance supports the entire structure
the development and marketing of products designed to minimize negative effects onthe physical environment or to improve the environment