MGKT Chapter 3 Ethics and Social Responsibility

  1. Unwritten rules governing interactions
    • •sharing resources
    • •honoring contracts
    • •waiting in line
  2. Ethics
    The moral principles or values that generally govern the conduct of an individual.
  3. Morals
    The rules people develop as a result of cultural values and norms.
  4. Preconventional Morality
    • •Based on what will be punished or rewarded
    • •Self-centered, calculating, selfish
  5. Conventional Morality
    • •Moves toward the expectations of society
    • •Concerned over legality and the opinion of others
  6. Postconventional Morality
    • •Concern about how they judge themselves
    • •Concern if it is right in the long run
  7. code of ethics
    a guideline to help marketing managers and other employees make better decisions
  8. corporate social responsibility
    business's concern for society's welfare
  9. sustainability
    the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunites to build profits and help the world at the same time
  10. Pyramid of corporate social responsibility
    a model that suggest corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsiblities and that the firm's economic performance supports the entire structure
  11. green marketing
    the development and marketing of products designed to minimize negative effects onthe physical environment or to improve the environment
Card Set
MGKT Chapter 3 Ethics and Social Responsibility
Terms and info form slides for chapter 3