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Define e-business and discuss how marketers use the internet to achive business success
- e-business involves targeting customers by collecting and analyzing business information, conducing customer transaction, and maintaining online relationships with cuztomers by means of computer networks such as the internet.
- They use e-business and e-marketing incude the elimination of geographical bounderies, personlized marketing, interactive marketing and right-time marketing.
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dintinguish between a corporate web site and a marketing web site
- Corporate web sites are designed to incease the firms visibility, promote thier offerings, and provide information to interested parties
- Marketing web sites are also designed to communication information and build customer relationship, but the main purpose of marketing web sites is to incease purshases by site visitors
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List the major forms b2b e-marketing
- Electronic data interchange was and ealy use of technology to conduct business transaction
- b2b e-marketing includes product information, ordering, involving and payment processes and customer service
- b2b context, e-business uses internet technology to conduct transaction between two organuzations via web services, extranets, private exchanges, electronic exchange, and e-procurement
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explain business to consumer (B2C) e-marketing
- b2c is maturing
- uses the inernet to connect companies directly with consumers
- are wither shopping or informational sites
- benefits of b2c e-marketing include lower prices, increased convience and product personliaztion
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Explain business to consumer e-marketing
- most online shoppers today are women
- more and more shoppers are looking like and average consumer
- traditionally online users tended to live in urban areas, eran moore than 75k, lived in urban and have a college degree
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- developing safe online payments methods some buiness us secure sockets layer technology to encryt information and provide authtication
- poor web design and service, unrealiabilty of dilivery and returns and lack retail expertise has limited e-business success
- also can generate conflict amoung manufactures, wholesalers and retailers
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duscuss how marketers use the communication function of the web as part of thier online marketing strategies
- use email as a way to communicate with customers, partners and supplies
- online communities are grps of ppl who share common interests. (bulltin baords, forums)
- Blogs online jounals
- wikis are websites any1 can change
- banner ads, usinf google to make sure there name pops of first when searching
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outline the steps inviloved in developing succesful e business web sites and identify methods for mesuring web site effectiveness
- what they want to achieve with the site also who should creatge it, host, and mamage the site: how to promote it and how funding to spent. successful we site keep the site up tp date, informative, and visually appelaing
- measuing a web site success include profitablility, click through rates and converstaon rates
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