MGKT Chapter 16INTERGRATED MARKETING COMMUICATIONS

communication by marketers that informs persuades and reminds potential buyers of a product in order to influence an opinion or elicite a response

a plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, and sales promotion

the unique set of features of a company and its products that are percieved by the target marekt as significant and superior to the competition

the combination of promotional toos including advertising, public relations, personal selling and sals promotion- used to reach the target marekt and fulfill the organizations overall goal

impersonal one way mass communicaton about a product or organization that is paid for by a marketer

the marketing function that evaluates public attitudes, identifies areas within the organization the public may be intersted in, and executes a program of action to earn public understanding and acceptance

public information about a company, product, service, or issue appearing in the mass media as a news item

marketing activites- other than personal selling, advertising and public relations- that stimulate consumer buying and dealer effectiveness

a purchase situation involving a personal paid for communication between two people in an attempt to influence each other

the process by which meanings are exchanged or shared through a common set of symbols

direct face-to-face communication between two or more people

the communication of a concept or message to large audiences

the orginator of the message in the communication process

the conversion of a sender's ideas and thoughts into a message, usually in the form of words or signs

a medium of communication -such as a voice, radio, or newspaper- for transmitting a message.

anything that interferes with, distorts, or slows down the transmission of information

the person who decodes a message

interpretation of the language and symbols sent by the source through a channel

the receiver's response to a message

blogs that are sponsored by a company or one of its brands and maintained by one or more of the company's employees

independent blogs that are not associated with the marketing efforts of any particular company or brand

a model that outlines the process for achieving promotional goals in terms of stages of consumerinvolvement with the message; the acronym stands for attention, interest, desire and action

a mareketing strategy that uses aggerssive personal selling and trade adertising to confince a wholesaler or a retailer to carry and sell particular merchandise

a marketing strategy that stimulaets consumer demand to obtain product distribution

the careful coordination of all promotiona messages for a product or a service to assure the consistency of messages at every contact point where a company meets the consumer.