-
VALUES
GOOD QUALITY AT A FAIR PRICE.
-
PRODUCT LINES
A GROUP OF PRODUCTS THAT ARE PHYSICALLY SIMILAR OR ARE INTENDED FOR A SIMILIAR MARKET
-
PRODUCT MIX
THE CIMBINATION OF PRODUCT LINES OFFERED BY A MANUFACTURER
-
PRODUCT DIFFERENTIATION
THE CREATION OF REAL OR PERCEIVED PRODUCT DIFFERENCES
-
CONVIENCE GOODS AND SERVICES
PRODUCTS THAT THE CONSUMER WANTS TO PURCHASE FREQUENTLY AND WITH A MINIMUM OF EFFORT
-
SHOPPING GOODS AND SERVICES
THOSE PRODUCTS THAT THE CONSUMER BUYS ONLY AFTER COMPARING VALUE, QUALITY, PRICE, AND STYLE FROM A VARIETY OF SELLERS
-
SPECIALTY GOODS AND SERVICES
CONSUMER PRODUCTS WITH UNIQUE CHARACTERISTICS AND BRAND IDENTITY; CONSUMER PUT FORTH A SPECIAL EFFORT TO PURCHASE THEM
-
UNSOUGHT GOODS AND SERVICES
PRODUCTS THAT CONSUMERS ARE UNAWARE OF, HAVENT THOUGHT OF BUYING OR FIND THAT THEY NEED TO SOLVE AN UNEXPECTED PROBLEM
-
INDUSTRIAL GOODS
PRODUCTS USED IN THE PRODUCTION OF OTHER PRODUCTS
-
ACCESSORY EQUIPMENT
CAPITAL ITEM THAT ARE NOT QUIE AS LONG LASTING. EX: COMPUTERS, PRINTER
-
TRADEMARK
A BRAND THAT HAS BEEN GIVEN EXLUSIVE LEGAL PROTECTION FOR BOTH THE BRAND NAME AND THE PICTORIAL DESIGN
-
MANUFACTURERS' BRAND NAMES
THE BRAND NAMES OF MANUFACTURERS THAT DISTRIBUTE PRODUCTS NATIONALLY
-
DEALERS (PRIVATE-LABEL) BRANDS
PRODUCTS THAT DON'T CARRY THE MANUFACTURER'S NAME BUT CARRY A DISTRIBUTOR OR RETAILER'S NAME INSTEAD
-
GENERIC GOOD
NONBRANDED PRODUCTS THAT USUALLY SELL AT A SIZABLE DISCOUNT COMPARED TO NATIONAL OR PRIVATE LABEL BRANDS.
-
KNOCKOFF BRANDS
ILLEGAL COPIES OF NATIONAL BRAND-NAME GOODS
-
BRAND EQUITY
THE COMBINATION OF FACTORS- SUCH AS AWARENESS, LOTALTY, QUALITY, IMAGES, AND EMOTIONS- THAT PEOPLE ASSOCIATE WITH A GIVEN BRAND NAME
-
BRAND LOYALTY
THE DEGREE TO WHICH CUSTOMERS ARE SATISFIED, LIKE THE BRAND, AND ARE COMMUTTED TO FURTHER PURCHASE
-
BRAND AWARENESS
HOW QUICKLY OR EASILY A GIVEN BRAND NAME COMES TO MIND WHEN A PRODUCT CATEGORY IS MENTIONED.
-
BRAND ASSOCIATION
THE LINKING OF A BRAND TO OTHER FAVORABLE IMAGES
-
BRAND MANAGER
A MANAGER WHO HAS DIECT RESPONSIBILITY FOR ONE BRAND OR ONE PRODUCT LINE
-
PRODUCT SCREENING
A PROCESS DESIGNED TO REDUCE THE NUMBER OF NEW-PRODUCT IDEAS BEING WORKED ON AT ANY ONE TIME
-
PRODUCT ANALYSIS
MAKING COST ESTIMATES AND SALES FORECASTS TO GET A FEELING FOR PROFITABILITY OF NEW-PRODUCT IDEAS
-
CONCEPT TESTING
TAKING A PRODUCT IDEA TO CONSUMERS TO TEST THEIR REACTIONS
-
COMMERCIALIZATION
PROMOTING A PRODUCT TO DISTRIBUTORS AND REAILTERS TO GET WIDE DISTRIBUTION, AND DEVELOPING STRONG ADVERTISING AND SALES CAMPAIGNS TO GENERATE AND MAINTAN INTEREST IN THE PRODUCT AMONG DISTRIBUTORS AND CONSUMERS
-
PRODUCT LIFE CYCLE
A THEORETICAL MODEL OF WHAT HAPPENS TO SALES AND PRODITS FOR A PRODUCT CLASS OVER TIME
-
TARGET COSTING
DESIGNING A PRODUCT SO THAT IT SATISFIES CUSTOMERS AND MEETS THE PROFIT MARGINS DESIRED BY THE FIRM
-
COMPETITION- BASE PRICING
A PRICING STRATEGY BASED ON WHAT ALL THE OTHER COMPETITORS ARE DOING.
-
PRICE LEADERSHIP
THE PROCEDURE BY WHICH ONE OR MORE DOMINANT FIRMS SET THE PRICING PRACTICES THAT ALL COMPETITORS ARE AN INDUSTRY FOLLOW
-
BREAK-EVEN ANALYSIS
THE PROCESS USED TO DETERMIND PROFITABILITY AT VARIOUS LEVELS OF SALES
-
TOTAL FIX COSTS
ALL THE EXPENSES THAT REMAIN THE SAME NO MATTER HOW MANY PRODUCTS ARE MADE OR SOLD
-
VARIABLE COST
COSTS THAT CHANGE ACCORDING TO THE LEVEL OF PRODUCTION
-
SKIMMING PRICE STRATEGY
STRATEGY IN WHICH NEW PRODUCT IS PRICED HIGH TO MAKE OPTIMUM PROFIT WHILE THERE'S LITTLE COMPETITION
-
PENETRATION STRATEGY
STRATEGY IN WHICH A PRODUCT IS PRICED LOW TO ATTRACK MANY CUSTOMERS AND DISCOURAGE COMPETITION
-
EVERYDAY LOW PRICING (EDLP)
SETTING PRICES LOWER THAN COMPETITORS AND THEN NOT HAVING ANY SPECIAL SALES
-
HIGH-LOW PRICING STRATEGY
SETTING PRICES THAT ARE HIGHER THEN EDLP STORES, BUT HAVING MANY SPECIAL SALES WHERE THE PRICES ARE LOWER THEN COMPETITORS
-
BUNDLING
GROUPING TWO OR MORE PRODUCTS TOGETHER AND PRICING THEM AS A UNIT
-
PSYCHOLOGICAL PRICING
PRICING GOODS AND SERVICES AT PRICE POINTS THAT MAKE THE PRODUCT APPEAR LESS EXPENSIVE THAN IT IS
|
|