Bus 10 CH 13

THE PROCESS OF PLANNING AND EXECUTING THE CONCEPTION,PRICING,PROMOTION AND DISTRIBUTION OF GOODS AND SERVICES TO FACILITATE EXCHANGES THAT SATISFY INDIVUAL AND ORGANIZATIONAL OBJECTIVES

A THREE PART BUSINESS PHILOSOPHY: A CUSTOMER ORIENTATION, SERVICE ORIENTATION AND PROFIT ORIENTATION

THE PROCESS OF LEARNING AS MUCH AS PISSIBLE ABOUT CUSTOMERS AND DOING EVERYTHING YOU CAN TO SATISFY THEM- OR EVEN EXCEED THEIR EXPECTATIONS WITH GOODS AND SERVICES OVER TIME.

THE INGREDIENTS THAT GO INTO A MARKETING PROGRAM: PRODUCT, PRICE, PLACE,PROMOTION

ANY PHUSICAL GOOD,SERVICE, OR IDEA THAT SATISFIES A WANT OR NEED PLUS ANYTHING THAT WOULD ENCHANCE THE PRODUCT IN THE EYES OF THE CONSUMER, SUCH AS THE BRAND

SAMPLE OF THE PRODUCT

THE PROCESS OF TESTING PRODUCTS AMONG POTENTIAL USER

A WORD, LETTER OR GROUP OF WORDS OR LETTERS THAT DIFFERENTITATES ONE SELLER'S GOODS OR SERVICES

ALL THE TECHNIQUES SELLERS USE TO MOTIVATE PEOPLE TO BUY THEIR PRODUCT OR SERVICES

THE ANALYSIS OF MARKETS TO DETERMINE OPPORTUNITIES AND CHALLENGES, AND TO FIND THE INFO NEEDED TO MAKE GOOD DECISIONS

INFO THAT HAS ALREADY BEEN COMPILED BY OTHERS AND PUBLISHED.

DATA THAT YOU GATHER YOURSELF

SMALL GROUP OF PEOPLE WHO MEET UNDER THE DIRECTION OF A DUSCUESSION LEADER TO COMMUNICATE THEIR OPINIONS ABOUT THE ORGANIZATION, ITS PRODUCT OR OTHER GIVEN ISSUES

THE PROCESS OF IDENTIFYING THE FACTORS THAT CAN AFFECT MARKETING SUCCESS

ALL THE INDIVDUALS OR HOUSEHOLDS THAT WANT GOODS AND SERVICES FOR PERSONAL CONSUMPTIONS

ALL THE INDIVDUALS AND ORGANIZATIONS THAT WANT GOODS AND SERVICES TO USE IN PRODUCING OTHER GOODS AND SERVICES OR SELL, RENT OR SUPPLY GOODS TO OTHERS

THE PROCESS OF DIVIDING THE TOTAL MARKE INTO GROUPS WHOSE MEMBERS HAVE SMILIAR CHARACTERISTICS

MARKET DIRECT TOWARDS THOSE GROUPS AN ORGANIZATION DECIDES IT CAN SERVE PROFITABLY

DIVIDING THE MARKET BY GEOGRAPHIC AREA

DIVIDING THE MARKET BY AGE INCOME AND EDUCATION LEVEL

DIVIDING THE MARKET USING THE GROUP'S VALUES, ATTITUDES, AND INTERESTS

DIVIDING THE MARKET BY DETERMINING WHICH BENEFITS OF THE PRODUCT TO TALK ABOUT

DICIDING THE MARKET BY USAGE (VOLUME OF USE)

THE PROCESS OF FINDING SMALL BUT PROFITBALE MARKET SEGMENTS AND DESIGN OR FIND PRODUCTS FOR THEM

DEVELOPING A UNIQUE MIX OF GOODS AND SERVICES FOR EACH INDIVIDUAL CUSTOMER

DEVELOPING PRODCUTS AND PROMOTIONS TO PLEASE LARGE GROUPS OF PEOPLE

MARKETING STRATEGY WITH THE HOAL OF KEEPING INDIVIDUAL CUSTOMERS OVER TIME BY OFFERING THEM PRODUCTS THAT EXACTLY MEET THEIR REQUIREMENTS

ESTABLISHING AND MAINTAINING MUTUALLY BENFICIAL EXCHANGE RELATIONSHIPS OVER TIME WITH ALL THE STAKEHOLDERS OF ORGANIZATION

A PRODUCT WHOSE PRODUCTION,USE,AND DISPOSAL DON'T DAMAGE THE ENVIRONMENT

BUYERS' REMORSE