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MARKETING
THE PROCESS OF PLANNING AND EXECUTING THE CONCEPTION,PRICING,PROMOTION AND DISTRIBUTION OF GOODS AND SERVICES TO FACILITATE EXCHANGES THAT SATISFY INDIVUAL AND ORGANIZATIONAL OBJECTIVES
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MARKETING CONCEPT
A THREE PART BUSINESS PHILOSOPHY: A CUSTOMER ORIENTATION, SERVICE ORIENTATION AND PROFIT ORIENTATION
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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
THE PROCESS OF LEARNING AS MUCH AS PISSIBLE ABOUT CUSTOMERS AND DOING EVERYTHING YOU CAN TO SATISFY THEM- OR EVEN EXCEED THEIR EXPECTATIONS WITH GOODS AND SERVICES OVER TIME.
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MARKETING MIX
THE INGREDIENTS THAT GO INTO A MARKETING PROGRAM: PRODUCT, PRICE, PLACE,PROMOTION
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PRODUCT
ANY PHUSICAL GOOD,SERVICE, OR IDEA THAT SATISFIES A WANT OR NEED PLUS ANYTHING THAT WOULD ENCHANCE THE PRODUCT IN THE EYES OF THE CONSUMER, SUCH AS THE BRAND
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PROTOTYPE
SAMPLE OF THE PRODUCT
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TEST MARKETING
THE PROCESS OF TESTING PRODUCTS AMONG POTENTIAL USER
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BRAND NAME
A WORD, LETTER OR GROUP OF WORDS OR LETTERS THAT DIFFERENTITATES ONE SELLER'S GOODS OR SERVICES
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PROMOTION
ALL THE TECHNIQUES SELLERS USE TO MOTIVATE PEOPLE TO BUY THEIR PRODUCT OR SERVICES
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MARKETING RESEARCH
THE ANALYSIS OF MARKETS TO DETERMINE OPPORTUNITIES AND CHALLENGES, AND TO FIND THE INFO NEEDED TO MAKE GOOD DECISIONS
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SECONDARY DATA
INFO THAT HAS ALREADY BEEN COMPILED BY OTHERS AND PUBLISHED.
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PRIMARY DATE
DATA THAT YOU GATHER YOURSELF
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FOCUS GROUP
SMALL GROUP OF PEOPLE WHO MEET UNDER THE DIRECTION OF A DUSCUESSION LEADER TO COMMUNICATE THEIR OPINIONS ABOUT THE ORGANIZATION, ITS PRODUCT OR OTHER GIVEN ISSUES
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ENVIRONMENTAL SCANNING
THE PROCESS OF IDENTIFYING THE FACTORS THAT CAN AFFECT MARKETING SUCCESS
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CONSUMER MAREKET
ALL THE INDIVDUALS OR HOUSEHOLDS THAT WANT GOODS AND SERVICES FOR PERSONAL CONSUMPTIONS
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BUSINESS TO BUSINESS MARKET (B2B)
ALL THE INDIVDUALS AND ORGANIZATIONS THAT WANT GOODS AND SERVICES TO USE IN PRODUCING OTHER GOODS AND SERVICES OR SELL, RENT OR SUPPLY GOODS TO OTHERS
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MARKET SEGMENTATION
THE PROCESS OF DIVIDING THE TOTAL MARKE INTO GROUPS WHOSE MEMBERS HAVE SMILIAR CHARACTERISTICS
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TARGET MARKETING
MARKET DIRECT TOWARDS THOSE GROUPS AN ORGANIZATION DECIDES IT CAN SERVE PROFITABLY
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GEOGRAPHIC SEGMENTATION
DIVIDING THE MARKET BY GEOGRAPHIC AREA
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DEMOGRAPHIC SEGMENTATION
DIVIDING THE MARKET BY AGE INCOME AND EDUCATION LEVEL
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PHYSCHOGRAPHNIC SEGMENTATION
DIVIDING THE MARKET USING THE GROUP'S VALUES, ATTITUDES, AND INTERESTS
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BENEFIT SEGMENTATION
DIVIDING THE MARKET BY DETERMINING WHICH BENEFITS OF THE PRODUCT TO TALK ABOUT
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VOLUME, OR USEAGE, SEGMENTATION
DICIDING THE MARKET BY USAGE (VOLUME OF USE)
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NICHE MARKETING
THE PROCESS OF FINDING SMALL BUT PROFITBALE MARKET SEGMENTS AND DESIGN OR FIND PRODUCTS FOR THEM
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ONE TO ONE MARKETING
DEVELOPING A UNIQUE MIX OF GOODS AND SERVICES FOR EACH INDIVIDUAL CUSTOMER
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MASS MARKETING
DEVELOPING PRODCUTS AND PROMOTIONS TO PLEASE LARGE GROUPS OF PEOPLE
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RELATIONSHIP MARKETING
MARKETING STRATEGY WITH THE HOAL OF KEEPING INDIVIDUAL CUSTOMERS OVER TIME BY OFFERING THEM PRODUCTS THAT EXACTLY MEET THEIR REQUIREMENTS
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STAKEHOLDER MARKETING
ESTABLISHING AND MAINTAINING MUTUALLY BENFICIAL EXCHANGE RELATIONSHIPS OVER TIME WITH ALL THE STAKEHOLDERS OF ORGANIZATION
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GREEN PRODUCT
A PRODUCT WHOSE PRODUCTION,USE,AND DISPOSAL DON'T DAMAGE THE ENVIRONMENT
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COGNITIVE DISSONANCE
BUYERS' REMORSE
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