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Rhetoric
the art of using words to persuade in writing or speaking
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Rhetorical Techniques
- what the writer does with the words and sentences
- how the writer uses the elemnets of language to achieve a purpose
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Purpose
- the specific reason for writing
- the objective or the goal that the writer wishes to establish
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Audience
- the writers targeted readers
- determines the kind of information, language, and overall apporach the writer chooses
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Diction
- the words a writer chooses
- refers to the specific words that are loaded with connotatio, associations, or emotional impact
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Connotations
the associations and feelings connected with word choice
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Denotation
the dictionary definition of word choice
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Appeals
- logical (logos)
- emotional (pathos)
- and ethical (ethos) evidence
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Style
the way an author uses language
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tone
the authors attitude about the subject
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description
depicts images in space and time and arranges those images in a logical pattern
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narration
- tells a story
- generally tells what/when/where it happened
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exposition
informs or instructs ideas objectively
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argumentation
- convinces an audience
- proves or refutes a point of view or an issue
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purpose & audience
the ______ & ______ determines everything about the essay
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