the ability to project oneself into another person's point of view so as to experience the other's thoughts and feelings.
ethnocentrism
the attitude that ones's own culture is superior to others
gender role
socially aproved ways that men and women are expected to behave
halo effect
the power of the first impression to influence subsequent perceptions
interpretation
the process of attaching meaning to sense data; synonymous with Decoding (the process in which a receiver attaches meaning to a message)
narrative
a perception of the world shared by a collection of people. narratives can be described in terms of a dramatic theme.
negotiation
a process in which two or more parties discuss specific proposals in order to find a mutually acceptable agreement.
organization
arranging information in a meaningful way
perception checking
a three part method for verifying the accuracy of interpretations, including a description of the sense data, two possible interpretations, and a request for confirmation of the interpretations
pillow method
a method for understanding an issue from several perspectives rather than with an egocentric "I'm right and you're wrong" attitude.
punctuation
the process of determining the casual order of events
selection
the first stage in the perception process in which some data are chosen to attend to and others ignored
self-serving bias
the tendency to interpret and explain information in a way that casts the perceiver in the most favorable manner
stereotyping
categorizing individuals according to a set of characteristics assumed to belong to all members of the group.