Chapter 15

  1. mass media
    The entire array of organizations through which information is collected and disseminated to the general public.
  2. news media
    Media providing the public with new information about subjects of public interest.
  3. narrowcasting
    Targeting media programming at specific populations within society.
  4. on the record
    Information provided to a journalist that can be released and attributed by name to the source.
  5. off the record
    Information provided to a journalist that will not be released to the public.
  6. content regulations
    Limitations on the substance of the mass media.
  7. equal time rule
    The rule that requires broadcast stations to sell air time equally to all candidates in a political campaign if they choose to sell it to any.
  8. press briefing
    A relatively restricted session between a press secretary or aide and the press.
  9. press conference
    An unrestricted session between an elected official and the press.
  10. media effects
    The influence of news sources on public opinion.
Card Set
Chapter 15