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Intensive
Full retail converage- it can be found in many stores
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Intensive
- Maximizes product availability
- Limited retail support
- Low involvement, consumer goods. (Frequently purchases consumer durables, groceries, commodities)
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Exclusive
Close match in product target market and retailer target market.
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Exclusive
- Very limited locations
- Heavily reliant on single retailers
- High involvement; specialty shoppers (branded jewelry; designer lables; monopolistic, non-direct competition, items.)
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Selective
Provides a selectively-broad distribution.
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Selective
- Shopping goods
- Department stores- competition between retailers in usually heavy.
- TVs, electronics, select fashion brands.
- Mid-upper priced sporting goods.
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