Marketing Management

The flashcards below were created by user gmhammer on FreezingBlue Flashcards.

  1. Increase availability of good to customers
    • Getting product in right retailers
    • In-store product positioning
    • Getting product moved geographically
  2. Satisfy Customer Service Needs
    • Installing/repairing
    • After purchase use
    • Returns
  3. Product Promotion
    • Motivating retailers
    • Effective Point of Purchase effort
  4. Market Information
    Flow of customer information UP through supply chain.
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ID
83638
Card Set
Marketing Management
Description
Objectives
Updated
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