Marketing Management

Increase availability of good to customers
- Getting product in right retailers
- In-store product positioning
- Getting product moved geographically
Satisfy Customer Service Needs
- Installing/repairing
- After purchase use
- Returns
Product Promotion
- Motivating retailers
- Effective Point of Purchase effort
Market Information

Flow of customer information UP through supply chain.

Author

gmhammer

83638

Card Set

Marketing Management

Description

Objectives

Updated

2011-05-04T02:14:51Z