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Marketing Management
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Pricing Zone
Zone Agreement
Lower bound (firm cost)
Upperbound (customer budget)
Contract Price
Buyer's surplus
Seller's surplus
Reference Pricing:
Internal Reference Prices
Consumers have a set price or price range in their mind.
Reference Pricing:
External Reference Prices
The price consumers see at the store or hear about from ads or friends
External Reference Prices form our Internal Reference Prices
Reference Pricing
Repeated external reference price will help increase internal reference prices.
Author
gmhammer
ID
83614
Card Set
Marketing Management
Description
Zoning and Referencing Price
Updated
2011-05-04T02:02:31Z
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