Marketing Management

Pricing Zone
- Zone Agreement
- Lower bound (firm cost)
- Upperbound (customer budget)
- Contract Price
- Buyer's surplus
- Seller's surplus
Reference Pricing: Internal Reference Prices

Consumers have a set price or price range in their mind.
Reference Pricing: External Reference Prices

The price consumers see at the store or hear about from ads or friends

External Reference Prices form our Internal Reference Prices
Reference Pricing

Repeated external reference price will help increase internal reference prices.

Author

gmhammer

83614

Card Set

Marketing Management

Description

Zoning and Referencing Price

Updated

2011-05-04T02:02:31Z

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