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A marketer communicates with buyers and tries to influence them through:
promotion
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Lower prices, higher quality, and excellent service are all examples of:
competitive advantage
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The combination of advertising, public relations and promotion that a company uses to reach consumers is known as:
promotional mix
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Hummer begana new campaign to respond to public concerns that their SUVs are harmful to the environment. This is an example of:
public relations
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________ is information about a company that appears as a news item and for which the company does not pay.
publicity
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A car salesmen speaking directly with a potential buyer is an example of:
interpersonal communication
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A message that is sent to large audiences, such as through newspaper or TV, is a form of:
mass communication
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Which of the following is not an example of a channel for a message?
the organization
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________ refers to things that prevent receivers from detecting a certain message.
noise
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________ is the form of sales that provides high amounts of feedback, control over message content and great message flexibility.
personal selling
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Web 2.0 technologies for communication include all of the following except:
banner ads
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Corporate blogs create a(n) ________ feedback channel for masses of consumers.
direct
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________ is more prevalent during the early stages of the product life cycle.
informing
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________ is more prevalent during the maturity stage of the product life cycle.
reminding
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The four elements of the AIDA concept are:
attention, intrest, desire, action
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