EMB Final Review

Sell Advertising

Develop format/programming. Develop what station is going to play.

Market the station's image and brand throughout the community. Buy advertising on other media outlets (TV ads)

Inner-office paperwork, list of songs, advertisements played

Person who is the head of the department

Different audiences for different parts of the day. Morning drive, Afternoon drive most important for radio. Prime time for television.

Programming radio decides to use, genre.

Not interested in big, diverse audience but rather a smaller specific audience.

First-run and off-network. Shows that used to be networks shows, but are now in re-run (syndicated program, think Scrubs). First-run: Game shows, talk shows, anything that wouldn't be re-run.

Age, ethnicity, gender, income. Can be observed and measured.

Values, qualities, lifestyles

How you gather information

All households within a market; percentage.

Observes how many people have TV/Radio turned ON

Radio ratings

Television ratings

Recording what you're watching/listening to. Problem: Lying, forgetting

A box that records what you're watching. Problem: People leave TV on even when they're not watching/turning TV off and leaving cable box on.

A "beeper-style" device that listens to what you're listening to throughout the day, then it's plugged into the computer and sends results to Arbitron. Problem: May not actually be listening, may pick up background noise (cars driving by with radios on)

Someone calling you to ask what you've listened to or watched throughout the week. Problem: Forgetting, embarrassment which leads to lying.

Calling and asking what is currently playing/on television. Problem: Not actively watching/listening, not many have a home phone.

Something that radio stations do to determine whether a song is a problem or not, see if people can recognize the song through a small sound clip to validate popularity or not.

Make sure everything stays on a budget. Look at money and budgets.

Head writers

Paid for, financed or invested in television show to major motion picture. Can work for studio as an employee and has the power to determine how studio will spend money.

Director or photographic, grips, gaffers, work for unions. Have a standard rate, production professionals. Understand what they will cost per day.

More talented, writers, directors, main-stream actors. Can do high end negotiating based off experience and popularity to the public.

Fewer people, no special audio, 2-3 people reporting news. Electronic News Gathering

Accuracy, balance, objectivity, ethics

Cycles per second over radio waves, each station broadcasts at a different frequency. Measured at cycles per second. Referred to at hertz.

Power of a frequency

Size of radio waves. Direct relationship between a frequency and the wavelength. Smaller the frequencies (10 cycles/second, 10 hertz) is going to be bigger. Bigger the radio wave, the more likely your antennae will catch it. FM has small wavelength.

AM: Skywaves, ground waves

All the air around us

We have to start licensing people who can use which particular frequency.

Initially FRC determines what broadcasters will get which licenses.

Public Interest, Convenience, Or Necessity: Since you're using a frequency licensing that is owned by the public, it must be used accordingly.

Protected by the constitution. Seems inappropriate, but it is protected by freedom of speech.

Communication that is so inappropriate that it is harmful to society as a whole, and government can shut it down.

10p-6a because children should be sleeping and wouldn't be exposed to this content.

Bigger the cheaper

Gambling, making cheap movies until a big one comes along and can pay of the debt of films that failed. Big hit makes big profits that can pay off other debts.

Going in debt to product a TV show that IF successful, the media conglomerate will pay off and begin to fund.