Chapter 11

  1. public opinion
    What the public thinks about a particular issue or set of issues at any point in time.
  2. public opinion polls
    Interviews or surveys with samples of cittizens that are used to estimate the feelings and beliefs of the entire population.
  3. straw poll
    Unscientific survey used to gauge public opinion on a variety of issues and policies.
  4. sample
    A subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion.
  5. exit polls
    Polls conducted as voters leave selected polling places on Election Day.
  6. tracking polls
    Continuous surveys that enable a campaign or news organization to chart a candidates daily rise or fall in support.
  7. push polls
    Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.
  8. random sampling
    A method of poll selection that gives each person in a group the same chance of being selected.
  9. stratified sampling
    A variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population.
  10. margin of error
    A meassure of the accuracy of a public opinion poll.
  11. political socialization
    The process through which individuals acquire their political beliefs and values.
Card Set
Chapter 11
vocabulary words for chapter 11 (all)