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The Starbucks Corporation owns and operates thousands of stores in the United States. These stores are:
Chain Stores
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McDonalds, Burger King and Wendy's allow individuals and other groups to own and operate licensed restaurants. These stores are:
Franchises
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A store that sells only children's books can best be described as a(n):
Specialty Store
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________ rewards customers who shop at a particular store on a repeated basis.
Loyalty Marketing Programs
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Stores that dominate a narrow merchandise segment, such as electronics, are known as:
Category Killer
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Sam's Club, Costco and BJ's Wholesale Club are all examples of:
Warehouse Membership Clubs
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Online shopping, vending machines and telephone sales are all examples of:
Nonstore Retailing
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________ is the use of the telephones to sell directly to consumers.
Telemarketing
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Online retailing requires that consumers have access to:
The internet
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________ refers to the number of different products that a store offers.
Width
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A local drugstore carries 23 different brands of aspirin and 42 different brands of moisturizer. This store has a high level of:
Depth
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During the holiday season, Toys R Us opened several Holiday Express stores, small temporary locations that can best be described as:
Pop Up Shops
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________ advertising provides information about store locations and hours.
Local
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Elements that affect a store's atmosphere include:
Merchandise density, fixtures, sounds, odors
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________ allows consumers to buy products using their PDAs or mobile phones.
M Commerce
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