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The ________ is the pipeline through which products, their ownership,
communication, financing and payment, and risk flow to the consumer.
Marketing Channel
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Which of the following would not be a part of General Motors' supply chain?
Environmental Organizations
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General Motors does not have enough models of its electric hybrid Volt to fill customer orders. This situation is described by the term:
Discrepancy of Quantity
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In addition to the Macintosh line of computers, Apple offers a wide range of necessary software and hardware accessories. This is an attempt to address:
Discrepancy of Assortment
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The intermediaries that operate between manufacturers and retailers are known as:
Merchant Wholesalers
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Realestate agents are examples of ________, intermediaries that facilitate the exchange of ownership between buyers and sellers.
Agents and Brokers
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________ functions include transportation, storage, accumulation and allocation of assets.
Logistics
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________ functions include contacting with prospective customers and highlighting various features of products.
Transactional
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Dell is a computer manufacturer that also sells their products directly to consumers. This is an example of the ________ channel.
Direct
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Dell computers are available directly from the producer, or from retail outlets such as Best Buy. This is an example of:
Dual Distribution
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An ice cream manufacturer decides to sell its products in all of the US's supermarket chains. This is an example of ________ distribution.
Intensive
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Ford Motor Company decided that only one dealer in each region would be allowed to sell its supercar GT. This is an example of ________ distribution.
Exclusive
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The looses form of relationship among channel members is a(n):
Arm's Length Relationship
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Firms that sell primarily to consumers are known as:
Retailers
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Vertical conflict within a marketing channel occurs primarily between:
Manufacturer and Retailer
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