-
"Higher quality equals higher price" is a description of:
the information effect of price
-
Price x units = ________.
Revenue
-
________ is the pricing objective that tries to make as much money as possible.
Profit Maximization
-
Which of the following is not a way that managers can expand revenue?a. employee bonus's, b. increase customer satisfaction, c. reduce costs, d. improve efficiency
Employee bonus's
-
________ is the pricing objective that seeks profits consistent with the level of risk that a company faces.
Satisfactory Profits
-
Apple's iPhone accounts for 30% of all smartphone sales. This figure reflects the iPhone's:
Market Share
-
To increase sales, Ford offers its 2010 model-year cars at the same price as 2009 models. This is an example of:
Status Quo Pricing
-
Higher prices for goods and services will ________ their demand.
Decrease
-
Lower prices for goods and services will ________ supply.
Increase
-
According to ________, an increase in the price in gasoline will not lead to a decrease in sales.
Inelastic Demand
-
A candy manufacturer decreased prices of its products by 20% but saw no change in total revenue. This is an example of:
Unitary Elasticity
-
Research has shown that high inflation will make demand more:
Elastic
-
An organization's payroll, insurance and utility costs are all examples of:
Fixed Cost
-
The ________ of a new car includes the price that the dealer had to pay
to the manufacturer for the car, salary and benefits expenses for dealer
employees, and a certain amount for profit.
Markup Pricing
-
The price of a product is set high during the ________ stage of the product life cycle.
Introductory
|
|
