AEB Mngmt Quiz 4

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3 types of introductory pricing policies
- Penetration pricing
- Price skimming
- Introductory price cuts
Type of pricing, getting as many ppl to buy as possible so they will try it
Price low so many ppl buy, then price goes up gradually

Penetration pricing
Type of pricing: start high, then bring price down over time
Usually lrg companies (have built-in demand)
ex: video games

Price skimming
Type of pricing: getting as many ppl to buy as possible so they will try it
Price low, but make clear it's only an intro price

Introductory price cuts
2/10 net 20

2% dsct if payed w/in 10 dys, otherwise full amt due in 20 dys
Pricing a good below cost to attract customers to purchase other goods

Loss leader
Pricing technique which is emotionally satisfying

Psychological pricing
Pricing technique which has higher price to give image of being better

Prestige pricing, or premium pricing
SWOT analysis stands for:
- Strengths
- Weaknesses
- Opportunities
- Threats
3 basic strategies of competitive advantage
- Cost leadership
- Differentiation
- Focus (niche)
Goal of Cost Leadership

To be the low-cost producer in the industry or market segment
Type of competitive advantage in which the company seeks to build cs loyalty by positioning its goods or services in a unique or diff fashion

Differentiation
Steps of the adoption process
- Awareness
- Interest
- Evaluation
- Trial
- Decision
- Reinforce/Reject
Categories of Adopters
- Innovators
- Early adopters
- Early majority
- Late majority
- Laggards
Product Life Cycle
- R&D
- Introduction
- Growth
- Maturity
- Decline
3 purposes of promotion
- To inform
- To persuade
- To remind
Path products travel from producer to customer

Marketing channel

Author

bkheath

79907

Card Set

AEB Mngmt Quiz 4

Description

AEB Mngmt Quiz 4

Updated

2011-04-16T05:46:17Z

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