Ch. 19 Marketing

  1. The which is given up in an exchantg to acquire a good or service
  2. The price charged to customers multipled by the number or units sold.
  3. Revenue minus expenses.
  4. Net profit after taxes divided by total assets.
    Return on Investmet (ROI)
  5. A company's product sales as a percentage of total sales for that industry.
    Market Share
  6. A pricing objective that maintains existing prices or meets the competition's prices.
    Status Quo Pricing
  7. The quantity of a product that will be sold in the market at various prices for a specified period.
  8. The quantity of a product that will be offered to the market by a supplier at various prices for a specified period.
  9. The price at which demand and supply are equal.
    Price Equilibrium
  10. Consumers' responsiveness or sensitivity to changes in price.
    Elasticity of Demand
  11. A situation in which consumer demand is senstitive to changes in price.
    Elastic Demand
  12. A situation in which an increase or decrease in price will not significantly affect demand for the product.
    Inelastic Demand
  13. A situation in which total revenue remains the same when prices change.
    Unitary Elasticity
  14. A technique for adjusting prices that uses complex mathematical software to profitably fill unused capacity by discounting early purchases, limiting early sales at these discounted prices, and overbooking capacity.
    Yield Management Systems (YMS)
  15. A cost that varies with changes in the level of output.
    Variable Cost
  16. A cost that does not change as output is increased or decreased.
    Fixed Cost
  17. Total variable cost divided by quantity of output.
    Average Variable Cost (AVC)
  18. Total costs divided by quantity of output.
    Average Total Cost (ATC)
  19. The change in total costs associated with a one-unit change in output.
    Marginal Cost (MC)
  20. The cost of buying the product from the producer, plus amounts for profit and for expenses not otherwise accounted for.
    Markup Pricing
  21. The practice of marking up prices by 100%, or doubling the cost.
  22. A method of setting prices that occurs when marginal revenue equals marginal cost.
    Profit Maximization
  23. The extra revenue associated with selling an extra unit of output or the change in total revenue with a one-unit change in output.
    Marginal Revenue (MR)
  24. A method of determining what sales volume must be reached before total revenue equals total costs.
    Break-Even Analysis
  25. Stocking well-known branded items at high prices in order to sell store brands at discounted prices.
    Selling Against the Brand
  26. A private electronic network that links a company with its suppliers and customers.
  27. Charging a high price to help promote a high-quality image.
    Prestige Pricing
Card Set
Ch. 19 Marketing