PR Ch19

The most critical and underutilized tool in the international public relations is probably the understanding of foreign

PR firms representing other nations are usually hired by an embassy

This cultural dimension measures how well a society tolerate ambiguity.

A(n) _______ situation derives most of its meaning from written or verbalized statements.

Which of the following is not one of the main difficulties a corporation encounters when it conducts business in another country?
A. language differences
B. employee training
C. differences in laws and cultural mores
D. perception in home country

Which contrast is not illustrated in the Guth-Marsh summary of cultural dimensions?
A. profiteering-philanthropy
B. competitiveness-compassion
C. past traditions-future orientations
D. individualism-collectivism

all legal, political, fund-raising, pr and lobbying consultants hired by foreign governments to work in the US must register with the

Which of the following is not an ethical dilemma faced by pr firms hired by foreign governments?
A. discouraging heads of nations that have violated human rights from altering practices that conflict with their desired public image
B. deciding whether to represent a nation who's heads have reduced civil liberties and crushed opposition
C. convincing officials of a client country that the Am. press is independent from government control and coverage might not be favorable
D. deciding whether to represent a country whose human rights violations may make the agency look bad

_______ describes the American government's effort to be the major disseminator of info around the world

Starbucks has been cited as a Western company whose objectives and deeds contributed to a(n)

Following WWII, the most immediate threat to American security was the

The US Information Agency was created by

One of the basic objectives of US firms hired by foreign governments is to

According to Ketchum's David Drobis, the benefits of globalization must be communicated to the following groups, EXCEPT
A. the American trade press
B. NGOs
C. international trade/banking institutions
D. companies

With regard to labor, health, and environmental issues, the public perceives NGOs as

The first requirement for anyone embarking on an international government career is

International pr growth has been primarily influenced by

Which of the following is not an NGO?
A. Voice of America
B. Oxfam
C. Greenpeace
D. Doctors Without Borders

Which of the following is not a reason why industries in other nations employ Am. pr firms?
A. to hold off protectionist moves
B. to defeat legislation affecting the sale of client's product
C. to establish "common market" tactic that will act as cultural binders
D. to support expansion of client's markets in the US

Foreign governments retain Am. pr firms in order to

China's explosive growth can be traced to

Non-Western styles of communication are often

Which of the following does not describe pr in the Middle East?
A. devoid of marketing notions
B. lacking in trained personnel
C. relatively immature
D. unstructured

The US Department of State took over

Which country engages in the practice of zakazukhi, praying for new releases to get published