PR Ch19

  1. The most critical and underutilized tool in the international public relations is probably the understanding of foreign
    language
  2. PR firms representing other nations are usually hired by an embassy
    after an open bidding process for the account
  3. This cultural dimension measures how well a society tolerate ambiguity.
    uncertainty avoidance
  4. A(n) _______ situation derives most of its meaning from written or verbalized statements.
    low-context
  5. Which of the following is not one of the main difficulties a corporation encounters when it conducts business in another country?



    D.
  6. Which contrast is not illustrated in the Guth-Marsh summary of cultural dimensions?



    A.
  7. all legal, political, fund-raising, pr and lobbying consultants hired by foreign governments to work in the US must register with the
    Department of Justice
  8. Which of the following is not an ethical dilemma faced by pr firms hired by foreign governments?



    A.
  9. _______ describes the American government's effort to be the major disseminator of info around the world
    public diplomacy
  10. Starbucks has been cited as a Western company whose objectives and deeds contributed to a(n)
    erosion of Chinese culture
  11. Following WWII, the most immediate threat to American security was the
    Cold War
  12. The US Information Agency was created by
    Dwight Eisenhower
  13. One of the basic objectives of US firms hired by foreign governments is to
    generate tourism
  14. According to Ketchum's David Drobis, the benefits of globalization must be communicated to the following groups, EXCEPT



    A.
  15. With regard to labor, health, and environmental issues, the public perceives NGOs as
    more credible than news media
  16. The first requirement for anyone embarking on an international government career is
    taking the US Foreign Service Officers' exam
  17. International pr growth has been primarily influenced by
    social change
  18. Which of the following is not an NGO?



    B.
  19. Which of the following is not a reason why industries in other nations employ Am. pr firms?



    A.
  20. Foreign governments retain Am. pr firms in order to
    advance their political objectives
  21. China's explosive growth can be traced to
    industrialization and adoption of a relatively free market economy
  22. Non-Western styles of communication are often
    high context
  23. Which of the following does not describe pr in the Middle East?



    B.
  24. The US Department of State took over
    Voice of America
  25. Which country engages in the practice of zakazukhi, praying for new releases to get published
    Russia
Author
mbwaddill
ID
79573
Card Set
PR Ch19
Description
chapter 19
Updated