PR Ch17

The most effective conduit for a corporation to get its message across is probably

Nike began to work in earnest on its sweatshop crisis after ______ became involved.

Which of the following is not one of the three actions American businesses were asked to undertake in the white paper Restoring Trust in Business?
A. Adopt ethical principles
B. Pursue transparency and disclosure
C. Pursue philanthropic ventures and publicize them to key publics
D. Make trust a fundamental precept of cororate governance

Approximately one-quarter of Americans believe that US corporations are

Corporate sponsorship is a form of

Which of the following is not a key factor in Americans' distrust of corporations?
A. remoteness
B. corporate misdeeds
C. "pseudo-philanthropy"
D. greed

Which of the following is not a reason why corporations seek better reputations?
A. Companies with good policies/reputations have less employee turnover
B. A good reputation curries favor with longtime stockholders
C. Corporate reputation affects the bottom line
D. Responsible business practices ward off increased government regulation

Which factor is not inherent to an effective boycott?
A. good organization
B. damage to the bottom line of the offending organization
C. inclusion of high profile boycotters
D. media attention

Employees are considered the organization's

The large number of FedEx script references and signage in the movie Cast Away is one example of

Which of the following questions is not central to a company's decision to sponsor an event?
A. Will the event be televised?
B. Is there an opportunity for employee involvement?
C. Is the event/organization compatible with company values?
D. Does the event include local celebrities?

The front line of public relations is

Which corporate sponsorship pairing is incorrect?
A. Lexus/polo
B. Lincoln Financial Group/Phil Eagles
C. Volvo/tennis
D. Minute Maid/Wrigley Field

Which of the following is not one of the steps McDonald's took in reaction to the documentary Super Size Me?
A. It sent briefing materials to its 2,700 franchises so that employees could be informed during media inquiries
B. It discouraged top-level employees from talking about the "misrepresentation" of the film
C. It made its global nutritionist available to media outlets
D. It distributed ANRs/VNRs about diet/exercise

The refusal to buy the products or services of an offending company is a

Publicity hype and verbal sleight-of-hand is especially discouraged in

This corporation was damaged by a recent racial discrimination scandal involving recorded tapes of company executives

This 1986 Supreme Court case revolved around sexual harassment issues

Major problems with toys manufactured by Chinese subcontractors resulted in a(n) _______, often used in the automobile industry.

The definite benchmark of how buyers feel about products is

In the Dell/Sony laptop crisis, Dell resisted the inclination to

The primary PR function of human resources is

Corporate-sponsored events are popular because they

According to PR Week, which of the following is a proactive step for an organization trying to manage its reputation?

The highest paid professionals in the public relations field are

The outsourcing of white-collar jobs to other countries is known as

Dannon's partnership with the National Wildlife Federation is an example of

Which of the following is a potential downside to corporate philanthropy

Making a claim to an environmental conscience without the actions to back it up is derisively called

Which policy is not typical among the best companies for working mothers?