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Ways a company can raise $ to do their business
- Borrow money
- fund-raising
- equity(shares)
- Trade Credit
- Promissory Note
- Open book Credit
- Debt Financing
- Corporate bonds
- Retained Earning
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What is Capital Structure?
Relative mix of a firm's debt and equity financing. Firm's financial base.
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The role of the Central Bank -
How they make $?
- Sets Bank rate
- Monetary Policies of Canada
Mark Carney - governor
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Push Strategy
Promotional Strategy in which a company aggressively pushes its products through wholesalers and retailers, which persuade the customers to buy it (create consume demand for a product)
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Pull Strategy
Promotional strategy in which a company appeals directly to customers who demand their product from retailers, which demand from wholesalers (build consumer demand for a product)
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How is a product created?
- Product Ideas
- Screening
- Concept Testing
- Business Analysis
- Prototype Development
- Product Testing and test marketing
- Commercialization
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Stages in a Product Life
- Introduction
- Growth
- Maturity
- Decline
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Consumer Behaviour
The study of the process by which customers come to purchase and consume product or services
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Influences on Consumer Behaviour
- Psychological Influences (motivations, perceptions, ability to learn)
- Personal Influences (lifestyle, personality, economic status)
- Social Influences (peers, friends)
- Cultural Influences (social classm cultural ranking)
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Stages of Consumer buying process
- Problem/need recognition
- Information Seeking
- Evaluation of Alternatives
- Purchase Decision
- Post-Purchase Evaluation
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