The first step in speechwriting is determining the
composition of the audience
a civic club, like the Rotary Club or the Lions, would require a speechwriting tone that is more
objective
Oprah is best classified as a
nationally syndicated talk show
An audience's typical attention span for a speech is about
15-20 minutes
Which element is not critical to a good powerpoint slide?
a. descriptive text b. 4x4 rule
c. 24-28 point type d. 2-inch margins
a. descriptive text
keep it simple!
At a press party, the standard practice is to make your pitch to media members
at the end of the socializing period
The worst time for a press conference is
Friday afternoon
Which variable is not important when making a presentation with visual aids?
D.
When sending advance text of a speech to journalist, always include a(n)
embargo date
This person's job is to teach executives how to be concise and stay on message during a speech or interview
media trainer
Which of the following is not a type of media tour?
A.
Speechwriters should avoid using all of these, EXCEPT:
a. contractions b. modifiers
c. complicated words/phrases d. long sentences
a
Speaking "off-the-record" means that
you're asking the reporter not to publish your answers
Kinetics refers to
motion/gestures
The best approach when dealing with a hostile audience is to
find some common ground with the audience
In a news conference, admitting that a situation is bad and asserting that organization plans to correct it is a strategy known as
mortification
A regularly scheduled news conference is known as a
briefing
A good rule-of-thumb is to invite media to a news conference at least
one month
A press party is a(n) ______ process.
softening-up
Which of the following is not characteristic of a print interview?
D.
Some travel organizations lavish free trips on journalists in the hopes of positive coverage. The practice of accepting these trips is often disparagingly referred to as
junket journalism
Which of the following is not a valid guideline for word choice in speeches?
C.
Which of the following is not a principal requirement for a successful radio or television broadcast?
C.
A major speech for a large convention should include
33mm slides and video clips
Most news conferences have a(n) ______ intent.
positive
A key element in training executives to deal with the media is
the mock interview
Travel and tourism practitioners often employ the media relations practice of
"fam" trips
A visual aid that usually consists of information on poster boards or a large-page tablet mounted on an easel is a(n)
flip chart
In general, an answer to a question during a radio or television interview should be no longer than