CMST 2060 chapter 6 ETHOS

the person that speaks on behalf of some institution as a spokeperson of legitimate authority

when speakers wish to rebuff attack by appearing the virtuous victum of an unjust accusation

a group antagonistic to the rhetor's interests

Proving that the speaker has special knowledge or experience that sets them above the audience

the capacity to influence an audience based on audience's perceptions of the credibility and character of the speaker

The image of the audience "created" by the speaker

using phases, words, accents, or gestures commonly associated with certain "types" of people

defined by his of her personal character, particularly as it relates courage, commitment to action , and a romantic attachment to a vague but inspiring future

The establishment of "common ground" between speaker and audience

the actual reputation that a rhetor "carries with them" because of an audience's acquaintance with past behavior.

the one who represents not a group or institution but an ideology or ideal

The image of the speaker "created" by the speech itself

the constructed ethos that a rhetor creates within the confines of a particular rhetorical text.

narrations of one's life experience that provide insight into the speaker's character.

Separation the evoked audience from a criticied audience

when all public's "sins" are placed upon a largely defenceless group and then run out of town.

the kind of knowledge one recieves by learning technical discourses and procedures

the kind of expertise one acquires by having "been there" or "gone through that."