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the vocal and nonverbal behavior that a speaker uses in a public speech; one of the five canons of rhetoric
delivery
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a type of delivery in which the speaker reads the speech verbatim- that is, from prepared written text that contains the entire speech, word for word
speaking from manuscript
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a type of delivery in which the speaker puts the entire speech, word for word, into writing and then commits it to memory
speaking from memory (oratory)
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a type of delivery that is unpracticed, spontaneous, and improvised
speaking impromptu
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a type of delivery that falls somewhere between impromptu and written or memorized deliveries. speakers delivering an extemporaneous speech prepare well and practice in advance, giving full attention to all facets of the speech- content, arrangement, and delivery alike. instead of memorizing or writing the speech word for word, they speak from an outline of key words and phrases
speaking extemporaneously
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the relative loudness of a speaker’s voice while giving a speech
volume
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a microphone that attaches to a lapel or a collar
lavaliere microphone
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the range of sounds from high to low (or vice versa) determined by the number of vibrations per unit of time; the more vibrations per unit, the higher the pitch, and vice versa
pitch
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the pace at which a speech is delivered. the typical public speech occurs at a rate slightly less than 120 words per minute
speaking rate
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a distinctive way of speaking associated with a particular region or social group
dialect
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the bodily activity of the speaker and the meaning the audience assigns to this activity
body language
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a technique for creating eye contact with audiences; the speaker moves his or her gaze across an audience from one listener to another and from one section to another, pausing to gaze briefly at each individual
scanning
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a speaker who remains static, standing stiffly behind a podium, and so resembles a televised shot of a speaker’s head and shoulders
talking head
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acts that create the perception of psychological closeness between the speaker and audience members
nonverbal immediacy
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a speech whose goal is to influence the attitudes, beliefs, values, or acts of others
persuasive speech
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a stated position, with support, for or against an idea or issue; contains the core elements of claim, evidence, and warrants
argument
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the Greek rhetorician Aristotle used this term to refer to persuasive appeals to reason and logic
logos
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the Greek rhetorician Aristotle used this term for appeals to emotion. Such appeals can get the audience’s attention and stimulate a desire to act but must be used ethically
pathos
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the Greek word for “character” According to the ancient Greek rhetorician Aristotle, audiences listen to and trust speakers if they exhibit competence (as demonstrated by the speaker’s grasp of the subject matter) and good moral character
ethos
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a classic model of human action developed by Abraham Maslow based on the principle that people are motivated to act on the basis of their needs
hierarchy of needs
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a mode of processing a persuasive message that involves thinking critically about the contents of the message and the strength and quality of the speaker’s arguments
cental processing
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a code of processing a persuasive message that does not consider the quality of the speaker’s message, but is influenced by such non-content issues as the speaker’s appearance or reputation, certain slogans or one-liners, and obvious attempts to manipulate emotions. Peripheral processing of messages occurs when people lack the motivation or the ability to pay close attention to the issues
peripheral processing
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an audience of persons with an intimate knowledge of the topic issue, produce, or idea being discussed
expert audience
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the link between a claim and evidence
warrant
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the declaration of a state of affairs in which a speaker attempts to prove something by providing evidence and reasoning
claim
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supporting material that provides grounds for belief
evidence
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an argument that focuses on whether something is or is not true or whether something will or will not happen
claims of fact
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an argument that addresses issues of judgment
claims of value
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an argument that recommends that a specific course of action be taken, or approved, by an audience
claims of policy
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logical explanation of a claim by linking it to evidence
reasoning
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offering a cause-and-effect relationship as proof of a claim
casual reasoning
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a statement that is based on an invalid or deceptive line of reasoning
logical fallacy
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a logical fallacy that uses general opinion as its (false) basis
bandwagoning
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a logical fallacy stated in terms of two alternative only, even though there are additional alternatives
either-or fallacy
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a logical fallacy that targets the person instead of the issue at hand in an attempt to discredit an opponent’s argument
ad hominem fallacy
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a logical fallacy in which an isolated instance is used to make an unwarranted general conclusion
hasty generalization
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a logical fallacy in which the conclusion is not connected to the reasoning
non sequitur
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a logical fallacy in which one instance of event is offered as leading to a series of events or actions
slippery slope
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a logical fallacy suggesting that something is true because traditionally it has been true
appeal to tradition
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a pattern of organizing speech points in which each main point addresses and then refutes (disproves) an opposing claim in a speaker’s position
refutation organizational pattern
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a pattern of organizing speech points so that the speech unfolds as a story with characters, plot, and setting. In practice, this pattern often is combined with other organizational patterns
narrative organizational pattern
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a pattern of organizing speech pints so that they demonstrate (1) the nature of the problem, (2) reasons for the problem, and (3) proposed solution(s)
problem-cause-solution pattern of arrangement
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a five-step process of persuasion, developed by Alan Monroe, that begins with arousing attention and ends with calling for action
motivated sequence
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a pattern of organizing speech points so that the speaker’s viewpoint or proposal is shown to be superior to one or more alternative viewpoints or proposals
comparative advantage pattern
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