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strategic use of language to move an audience to action or belief
persuasion
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an appeal to one's sense of ethics or his standards of what constitues proper behavior (ethical appeal)
ethos
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an appeal to emotion
pathos
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an appeal to logic; an appeal to one's sense of reason, usually the strongest type of apppeal
logos
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Celeberty endorsement is and example of....
ethos
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the writer's readers
audience
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the writer's dominant goal
purpose
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something known to be true or real; that which has actually occured; a statement of truth which can be proven valid through observation, calculation, experimentation, measurement or research; an absolute
fact
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a belief held, often without positive knowledge or proof; a judgement, personal idea, preference, throught, or feeling
opinion
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an idea that is presented as a fact, yet in reality is an untruth
nonfact
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a statement that refers to a common characteristic of several items- people, places, animals, objects or events
generalization
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a statement that refers too broadly to people, places, animals, objects or events
overgeneralization
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words that account for acceptions
i.e. "some"
limiting words
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a sentence that states clearly and concisely the main position that you wish to support with your argument
thesis for persuasion
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a rewording of the thesis idea; on persuasive writing, it many include a call to action for the reader
conclusion for persuasion
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feelings or hunches that are inappropriate for persuasive argumentation
personal preference
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flaws in reasning that will render an argument invalid
logical fallacies
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an intentional slanting of the truth about people or events to further one's own cause or to damage an opposing cause; may use facts, lies, distortions, or appeals to emotion
propaganda
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attempt to show why something happens, why something is the way it is
opinions that explain
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make judgements; indicating good and bad points
opinions that evaluate
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make claims about the future
opinions that preidct
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present views about what people or orginazations should do
opinions that advise
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An appropriate thesis statement should...
- be in positive terms
- have at least two ways of thinking
- avoid vague, generalized statements
- be worth fighting for
- be one in which a resolution is conceivable
- be yet to be decided
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focusing on a person's lifestyle, the issue is evaded
ad hominem
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when used, the reader should consider the expertise of the source
appeal to false authority
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refusing to back up a disputed claim
"that's just how it is"
bare assertion
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someone may imply that your argument is not true because his own is in the majority
"DO IT CUZ I SAY SO PUNK!"
appeal to force
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since no one has proven a claim, it must be false
appeal to ignorance
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falsely connects emotion to an issue
appeal to pity
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trying to "show" someone with an impressive fact
i.e " I paid $6465789643165798 for this outfit, don't you love it?!?"
appeal to popularity (bandwagon)
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associating something with a popular virtue such as patriotism
appeal to popular sentiment
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the premises include the claim that the conclusion is true or (directly or indirectly) assume that the conclusion is true
begging the question
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'reducing all possible options to two extremes
black and white thinking
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presenting one argument and downplaying the other in order to mislead the audience
card stacking
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"x" is good or bad because it is like or unlike "Y"
flase analogy
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assuming that because two things happened, the first one caused the second one
false cause
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basing conclusions on inadewuate evidence
hasty generalization
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what one supposes would have happen if one thing or another had happened instead
hypothesis contrary to fact
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over-simplifying things
oversimplification
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violate and contriversial topics that sidetrack everyone involved
red herring
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assuming that one thing leads to another, causing a chain of other positive or negative events to follow
slippery slope
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