1. abstract elements
    values, attitudes, ideas, personality, types, and summary constructs, such as religion or politics
  2. cultural artifacts
    material components of a culture (i.e. books, computers, tools, buildings, and specific products, such as a pair of designer jeans)
  3. norms
    rules of behavior held by a majority or at least a consensus of a group about how individuals should behave
  4. macroculture
    values and symbols that apply to an entire society or to most of its citizens
  5. microculture
    values and symbols of a restrictive group or segment of consumers, defined according to variables such as age, religion, ethnicity, or social class
  6. consumer socialization
    the acquisition of consumption-related cognitions, attitudes, and behavior
  7. core merchandise
    a basic group of products that are essential to a store's traffic, customer loyalty, and profits
  8. core values
    1. define how products are used in a society

    2. define acceptable market relationships

    3. define ethical behavior

    4. provide positive and negative valences (attraction or aversion) for bands and communication programs
  9. life-cycle explanation
    as individuals grow older, their values change
  10. generational change
    there will be gradual replacement of existing values by those of young people who form the leading generation in value terms
  11. cultural transfusive triad
    families, religious organizations, and schools
  12. cohort analysis
    investigate the changes in patterns of behavior or attitudes in a cohort, which is a group of individuals linked as a group in some way
  13. acculturation
    the degree to which a consumer has learned the ways of a different culture compared to how they were raised
  14. transcultural marketing research
    used to gather data from specific ethnic groups and compare these data to those collected from other markets, usually the mass market
  15. social class
    relatively permanent and homogenous divisions in a society into which individuals or families sharing similar values, lifestyles, interests, wealth, status, education, economic positions, and behavior can be categorized
  16. presitge
    when other people have an attitude of respect or degerence to them
  17. association
    variable concerned with everyday relationships, with people who like to do the same things they do, in the same ways, and with whom they feel comfortable
  18. social stratification
    perceived hierarchies in which consumers rate others as higher or lower in social status
  19. achieved status
    those who earn a higher status due to work or study
  20. ascribed status
    those who are born wealthy or beautiful
  21. social mobility
    the process of passing from one social class to another
  22. parody display
    the mockery of status symbols and behavior
Card Set
Culture, Ethnicity, and Social Class