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"Out of 1st Chapter: What does ""Data beats opinion"" mean."
"Out of 1st Chapter: What does ""Data beats opinion"" mean."
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Market Interconnectivity
Market Interconnectivity
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What is Metrics
"A measuring system that quantifies a trend, dynamic, or charateristic."
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Why do we need Metrics
"When you can measure something and express it in numbers, you know something about it. If you can't measure it, you can't manage it."
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"What is meant by ""Mastering Metrics"""
You are fluent in metrics and can perform relevant calculations on the fly.
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What is the relationship of hits to page views.
- "Page views refers to the number of times a web page is served. Hits, by contrast, represent pageviews multiplied by the number of files on a page."
- Hits = Page Views * # of files on a page.
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What is the relationship of page views to visits?
By measuring visits relative to pageviews, marketers can determine whether viewers are investigating multiple pages on a website.
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What is the relationship of visits to visitors?
Useful in determining the type of traffic generated by a Website — a few loyal adherents, or many occasional visitors.
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List your top ten marketing metrics in order and explain your process for selecting them�
- 1. Net Profits
- 2. Margins
- 3. Sales Total
- 4. Visits
- 5. Return on Ad Spend
- 6. Referring Sites
- 7. Keywords
- 8. Customer Satisfaction
- 9. Bounce Rate
- 10. Abandonment Rates
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