EMB Exam 2 Review

She worked as a freelance cinematographer and videographer. Requires work under extreme working conditions and heavy lifting.

Station Manager and Director of Sales for Clear Channel Radio ofGrand Rapids, Michigan who changed his major from dj to sales manager.

Webmaster. Discusess that he updates morning shows, ensures family-friendiness. Learning basics of web design is especially important.

• Be prepared to:
• make squat
• know all the jobs
• work crummy hours/holidays
• roll with the punches
• be all knowing
• competitive
• picked apart
• local celebrity
• wishing for more
• most exciting career imaginable

Began in Clare, Michigan. Now works in Chicago for top-rated rock station. Reads men's magazines and sports because largest portion of audience.

Reveals reactions, reasons for action. As revealed in their attitudes toward programming and advertisements.

Small panels that gain insights about people's motivations through informal discussion interview sessions.

Devices which enable test group members to express favorable, neutral or unfavorable reactions by pushing buttons at regular intervals on cue. Ultimately shows where viewers' change interest.

Staged theater previews where reactions and discussions show viewer reactions.

Gets results by calling media stores and asking for most popular

A form of audience measurement that estimates image (familiarity and likability) rating of major performers, artists and the popularity of specific programs among various demographic groups.

1-2 people, tripod, camera and simple lighting with a microphone. Lacks a lot of control. Capturing event as it occurs. News/Sports/Breaking News Events. Traveling and capturing events as they happen.

Patterned after motion picture production. High-end network production (sitcom), motion pictures and commercials. Actors, lighting, scripts.

Productions that are inside of a studio. Nightly news, ESPN, Inside Edition. Television shows in front of a live studio audience. 4-5 camera people, scripted.

Director's assistant in the studio. Tell talent when to talk, when to go on, tell them time.

Operates video switchers. Each camera has a different button. Instant replay for events. Visual effects have a button on switchboard.

Multiple names, hired based on the program they're capable of using.

Big cameras typically on tripods. Handheld go on shoulder.

Play news packages, commercials, operate what is playing on the television. Instant replay for sports

Accuracy, Balance, Objectivity, Ethics

ABOE(A Bowl Of Eggs)

Manager who hires, determines stories, makes ultimate decisions about ethical controversial topics

Resolves issues between different daypart producers and makes final decision.

Often intern/college student to become reporter or producers. Works at news desk. Watches other news stations for breaking news.

Answer phones for people calling in news station, calls other source to ensure accuracy. Listens to police scanners.

Determine what's going on newscast, what stories will be covered, different producer for different times of news

Investigative journalism, work on a news report overtime, not breaking news.

Interview, deliver news, write news stories.

Shoots video footage

Edit national news pieces

Usually prodcer does writing, sometimes large stations have a writer.

Start off small, long hours/low pay, doing several jobs at once, exposure to intense subject matter, subject to public critism/praise, deadline pressure, celebrity, learn a lot, contribute to society