Marketing

the result of applying human or mechanical efforts to people or object

the inability of service to be touched, seen, tasted, heard, or felt in the same amnner that goods can be sensed

a characteristic that ban be easily assessed before purchase

a characteristic that can be assessed only after use

a characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience

the inability of the production and consumption of a service to be separated; consumers must be present during the production

the variability of the inputs and outputs of sevices, which causes services to tend to be less standardized and uniform than goods

the inability of servies to be stored, warehoused, or inventoried

The ability to perform a service dependably, accurately, and consistently

the ability to provide prompt service

the knowledge and courtesy of employees and their ability to convey trust

caring, individualized attention to customers

the physical evidence of a service, including the physical facilities, tools, and equipment used to provide the service

a model indentifying five gaps that can cause problems in service delivery and inflence customer evaluations of service quality

the most basic benefit the consumer is buying

a group of services that support or enhance the core service

a strategy that uses technology to deliver customized services on a mass basis

Treating employees as customers and developing systems and benefts that satisfy their needs

an organization the exists to achieve some goal other than the usual business goals of profit, market share, or return on investment

the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets

an announcement that promotes a program of a federal, state, or local government or of a nonprofit organization