PSY 290

  1. Qualitative Research
    Focuses on people behaving in their natural settings and describing the world in their own words.

    Conclusions based on interpetations drawn by the investigator
  2. Quantitative Research
    focus on specific behaviors that can be easily quantitified (Numbers, measured)

    Conclusions based on statistical analysis
  3. Naturalistic Observation

    field work
    field observation
    researcher makes observations in a natural setting (the field) over an extended period of time using a variety of techniques to collect information

    Remember: requires accurate description and objective interpetation with NO prior hypothesis(es)
  4. Negative case analysis
    (Naturalistic Obs)

    Observation does not fit the explanatory structure decised by the researcher
  5. Systematic Observation
    Careful Observation of one or more specific behaviors in a specific setting


    • Prior Hypothesis
  6. Coding Systems
    developed by the researchers to fit the needs of a study

    Must be simple as possible

    (children video example for various types of play)
  7. Reactivity
    Issue in systematic observation: the possiblility the observer will affect people's behaviors
  8. Reliability
    degree which a measurement reflects a true score rather than measurement error
  9. Sampling
    longer periods provide a more accurate and useful data than single, short observations
  10. Case Studies
    description of people or settings being observed

    also called Naturalistic obervation
  11. Psychobiography
    type of case study where a researcher applies psychological theory to explan the life of an individual (usually historical)

    no direct observations
  12. Archival research
    previous compiled research to answer questions

    analyze existing data

    stats, survey archives, public records
  13. Statistical Records
    collected by public and private organizations

    (US Census)
  14. Survey Archives
    Surveys on record

    • political polls
    • social surveys
    • etc
    • never sure of accuracy of data
  15. Content Analysis
    systematic analysis of existing documents
Card Set
PSY 290
Ch 6