A story or visual image with a second distinct meaning particularly hidden behind its literal or visible meaning. Can be concieved as an extended metaphor
Low angle shot
Makes the subject look powerful and commanding.
Eye level shot
Creates a sense of equality between subject and viewer.
High angle shot
Subject appears weak, inferior or under pressure.
Those who read, view or hear a text specifically aimed at by the author
Comparison and contrast
Draws readers attention to differences and similarities.
The way the whole has been put together and the arrangement of elements within a visual text.
Cultural, historical, social, situational and personal circumstances in which a text is composed and responded to.
Compares before and after. Changes in perspective, point of view and colour and saturation style can be made to imply or state changes
Respond to a text in an analytical manner by pulling it apart and critically examining each component.
Dialogue and word choice
Language or narrator and/or characters, or speech bubbles in cartoons
Deliberately enlarge, or make effect dominate or emphatic
This is the way that the subject is placed in the photograph, painting or film frame.
Imagery and symbolism
Relying on associations with particular colours, signs , symbols and images to enhance significance or works implicitly by intensifying our response.
The meaning that the audience is to understand differs from what seems to be shown
To differentiate ideas, attitudes or objects by placing them in proximity.
Any language that triggers an emotional response in, or attempts to change the attitudes of, a viewer reader or listener.
Arrangement of text and images on a printed page. Layout is another way that meaning can be conveyed.
Light and shade
Refers to the brightness and it can include elements such as shadows.
Metalanguage is the language of a particular subject
Colour can set the mood: bright colours used to convey a sense of fun and happiness while dull colours can convey gloom and sadness.
The angle from which you view a text. The perspective will often suggest a certain attitude or tone.
The placement of a particular feature in relation to other elements
Consider the size of various features often in terms of the whole or other parts
Picture, language or diagram used to represent something else, or to evoke a certain imagery
Consider the font, colour, size and placement used in the text
The roughness or smoothness or an image
Consider the significance of the text and language of the title
Refers to the attitude or voice of the composer.
The direction of the sight lines which the eyes are drawn to follow. They lead the viewer from one element to another. They can be visible or invisible (created by gaze, pointing fingers, extended arms, etc)
Techniques used to analyse a visual image and their definition/description.