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Communication Studies Crick.txt
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AMPLIFICATION
exaggerates somethign makes it larger than life and forces it to stand outa s imporatnt and significant
DIMINUTION
reduces something pushes it into the background and makes it insignificant and trivial
ETHOS
respect for the speaker
PATHOS
emotional affection or dislike
LOGOS
the strength of reason and evidence
MANIPULATION
when people's motivations are directed toward goals that serve primarily the self interst of the speaker at the expense of the audience
IDEOLOGY
simply a network of interlocking beliefs that provide a comprehensive interpretation of ones world
EXISTENCE
refers to the fact that a person holds a beliefe about something
WEIGHT
is how much credibiility we give to certain beliefs
VALENCE
decribes how well a certain belief fits into my larger worldview or ideology
DOUBT
the opposite of belief
SALIENCE
describes how strongly we feel about a belief compaired to other beliefs particulary in certain situations
REASON
the capacity to manipulate symbols for the purposes of creating pratical frameworks of belief
INTELLIGENCE
possed by any animal with immediate goal
DISSOI LOGOI
double argument, which in effect was like a debate traning for lawyers
FEELING
a sensory responce to some enviormental stimulaton or physical state
EMOTIONS
dramatized feelings that orient us to things within our immediate enviorment that stand out as significant
MOODS
pervasive qualites of a person's personaity that affect their cognitive processing in all situational contexts
ATTRACTING EMOTIONS
draw us positive colser to somebody or something we associate such positively valenced emotions with love curiosity pity generosity envy or greed
REPELLING EMOTIONS
pus us negatively away from somebody or something
Imagination
The capacity to consider new possibilities in light of what is familiar or actual
Possible
The visualiazation of a future state of afairs that does not exist yet but could be brought into existences through the acts of an audience
Attitudes
Habitual practical responces toward the people, objects, and events in oir everyday envirnment based on likes and dislikes
BELIEFS
Clearly formulated and expressed in statements of fact that can be easily communicated and therefore easily refuted
MOTIVE
The interests, impulses, habits, conventions, and desires that function as incitement to action within particular situations
VALUE
Stable ideals that give structure to our beliefs and guide our behavior across a variety of situations
END-IN-VIEW
Future goals that guide our present behaviors in anticipation of achieving those goals
Author
Anonymous
ID
72720
Card Set
Communication Studies Crick.txt
Description
CMST 2060 chapter 4 crick
Updated
2011-03-14T01:25:50Z
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