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GB401_CH5 - Business Level Strategy
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Growth strategies
concerns with increasing the size and viability of the business over time
competitive strategies
concerns with how we position outselves to create value for our customers in ways that are different from those of our competitiors
Internal Growth Strategies
1. market penetration
2. market development
3. application development
4. product development
Market Penetration
Author
Anonymous
ID
71607
Card Set
GB401_CH5 - Business Level Strategy
Description
Chapter 5 - Business Level Strategy
Updated
2011-03-08T18:51:19Z
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