Marketing ch. 11

Retailing includes all the activities involved in selling products or services directly to final consumers for their personal, non-business use.

Carry narrow product lines with deep assortments within those lines.

Carry a wide variety of product lines—typically clothing, home furnishings, and household goods. Each line is operated as a separate department managed by specialist buyers or merchandisers.

Large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of food, laundry, and household products.

Small stores located near residential areas that are open long hours 7 days a week and carry a limited line of high-turnover convenience goods.

Much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services.

Giant specialty stores that carry a very deep assortment of a particular line and is staffed by knowledgeable employees.

• Retailer that buys at less-than-regular wholesale prices
• and sells at less than retail. Examples are factory outlets, independents, and warehouse clubs.

Off-price retailing operation that is owned and operated by a manufacturer and that normally carries the manufacturer’s surplus, discontinued, or irregular goods.

Off-price retailer that sells a limited selection of brand-name grocery items, appliances, clothing, and a hodgepodge of other goods at deep discounts to members who pay annual membership fees.

Two or more outlets that are owned and controlled, have central buying and merchandising, and sell similar lines of merchandise.

• A contractual association between a manufacturer, wholesaler, or service organization (a franchiser) and independent businesspeople (franchisees) who buy the right to own and operate one or more
• units in the franchise system.

Wholesaling includes all activities involved in selling goods and services to those buying for resale or business use.