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Product
Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.
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Service
A form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
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Brand
A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service.
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Packaging
Designing and producing the container or wrapper for a product.
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Product Mix
- all of
- the product lines and items that a particular seller offers for sale.
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Line Extension
Introduction of additional items in a given product category under the same brand name (e.g., new flavors, forms, colors, ingredients, or package sizes).
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Brand Extension
Using a successful brand name to launch a new or modified product in a new category.
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