Marketing Ch. 7

  1. Product
    Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.
  2. Service
    A form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
  3. Social Marketing
  4. Brand
    A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service.
  5. Packaging
    Designing and producing the container or wrapper for a product.
  6. Product Line
  7. Product Mix
    • all of
    • the product lines and items that a particular seller offers for sale.
  8. Private Brand
  9. Co-Branding
  10. Line Extension
    Introduction of additional items in a given product category under the same brand name (e.g., new flavors, forms, colors, ingredients, or package sizes).
  11. Brand Extension
    Using a successful brand name to launch a new or modified product in a new category.
Card Set
Marketing Ch. 7