Marketing Ch. 6

Target Marketing
Market Positioning
Market Segmentation
Geographic
Segmentation
Demographic Segmentation
Age and Life-Cycle Segmentation
Gender Segmentation
Income Segmentation
Psychographic
Segmentation
Behavioral
Segmentation
Occasion Segmentation
Benefit Segmentation
Micromarketing

Tailoring products and marketing programs to suit the tastes of specific individuals and locations.
Value Proposition

Author

xxjclarksterxx

70283

Card Set

Marketing Ch. 6

Description

Marketing Ch. 6

Updated

2011-03-03T03:26:58Z

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