BPS Chapter 24

  1. a mode of processing a persuasive message that does not consider the quality of the speaker's message, but is influenced by such non-content issues as the speaker's appearance or reputation, certain slogans or one-liners, and obvious attempts to manipulate emotion. This processing of messages occurs when people lack the motivation or the ability to pay close attention to the issues
    Peripheral Processing
  2. an audience of persons with an intimate knowledge of the topic, issue, product or idea being discussed
    Expert of Insider Audience
  3. the link between a claim and evidence
  4. supporting material that provides grounds for belief
  5. an argument that focuses on whether something will or will not happen
    Claim of Fact
  6. an argument that addresses issues of judgement
    Claim of Value
  7. an argument that recommends that a specific course of action can be taken, or approved, by an audience
    Claim of Policy
  8. logical explanation of a claim by linking it to evidencef
  9. offering a cause-and-effect relationship as proof of a claim
    Casual Reasoning
  10. a statement that is based on an invalid or deceptive line of reasoning
    Logical Fallacy
  11. a pattern of organizing speech points so that they demonstrate (1) the nature of the problem (2) reasons for the problem, and (3) proposed solution(s)
    Problem-Cause-Solution Pattern of Arrangement
  12. a five-step process of persuasion, developed by Alan Monroe, that begins with arousing attention and ends with calling for action
    Motivated Sequence
  13. a pattern of organizing speech points so that the speaker's viewpoint or proposal is shown to be superior to one or more alternative viewpoints or proposals
    Comparative Advantage Pattern
  14. a pattern of organizing speech points in which each main point addresses and then refutes (disproves) an opposing claim to a speaker's position
    Refutation Organizational Pattern
Card Set
BPS Chapter 24
Basic Public Speaking Chapter 24 Vocab