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a speech providing new information, new insights, or new ways of thinking about a topic. The general purpose of an informative speech is to increase the audience's understanding and awareness of a topic
Informative Speech
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defining something by describing what it does. For example: a computer is something that processes information
Operational Definition
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a pattern of organizing main points as subtopics or categories of the speech topic
Topical Pattern of Arrangement
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the qualities that determine the value of a source, such as the author's background and reputation, the reputation of a publication, the source of data, and how recent the reference is
source reliability
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a speech whose goal is to influence the attitudes, beliefs, values, or acts of others
persuasive speech
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a brief description of the source's qualifications
source qualifier
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