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contingency
unexpected obstacle, perplexity, or problem
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rhetorical situation
when public continguences generate concern and uncertainty with in a public audience
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techical situation
dexist when we confront problems with a proven method to guide us
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rhetorical background
specific aspects of a common situation as affects the audience
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rhetorical background
larger envirnoment that defines the historical and social context for the situation
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motives of the participants
various things (emotions, attitudes etc.)that may influence their behaviors
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public
a complex interaction of individuals that constitute a political culture
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counterpublics
develop outside of and counter to the established mechanisms of the state
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open society
facts are made available and judgments are made by its members through open discussion, criticism, and persuasion
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closed society
leaders suppress opinions they feel could be dangerous
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public sphere
the forum best suited for allowing peopel to speack about matters of public concern
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techical sphere
an elite group with specialized knowledge uses techincal jargon to discuss narrow problems
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personal sphere
a language which favors the expression of feelings and opinions
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authoritative sphere
only views encouraged to be expressed are those sanctioned by the authorities
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status
relative authority or marginality that some thing/someone has.
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authority
something valued, respected, and/or embraced
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marginality
something that is widely condemned, ignored, and/or rejected
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public opinion
percentage of people who hold certain views to be true
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opinions
Conscious personal beliefs expressed as a commitment to a certain matter of factor value
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conventions
the accepted and established habits, norms, routines, traditions, and unspoken laws of a community
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social knowlegde
a culture's conventiaonal wisdom and practical judgment
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exigence
an experience of contingency that makes us feel a combination of concern and uncertainty
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rhetorical exigence
public issue that generates concern and uncertainty and which can be resolved in part through rhetical persuasion
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presence
a subject that is "on the public's mind"
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uncontested exigence
audience acheives consensusas to what the problem is but is uncertain of a solution
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contested exigence
when the audience isn't sure that there is an problem
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practical judgment
the act of defining things in term of a general category for the purposes of making a pratical decision
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audience
the larger publics who might eventually be influenced by the speaker's words in some way
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constraints
obstacles that stand between us and the attainment of our interests
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rhetorical constraints
obstacles that must be over come in order to facilitate both the persuasive and pratical effects desired by the speaker
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internal constrains
the beliefs, attitudes, and values of an audience that must be changed if persuasion is to occur
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belief
pervading attitude
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external constraints
the people, objects, processes, and events that may physically obstruct any productive action even if persuasion of an audience has occured
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rhetor
a conscious instigator of social action who uses persuasivediscourse top achieve his or her ends
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occasion
the specific setting shared by speaker and audience whose circumstances constrain the form and appropriateness of what is said
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purpose
the reason for and circumstances under which the occasion occurs (reason for the speech)
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message
spoken language delivered for the purpose of persuading an audience to think, act and feel in ways different than it already does.
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