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examples, narrative, testimony, facts, and statistics that support the speech thesis and form the speech
Supporting Material
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an illustration whose purpose is to aid understanding by making ideas, items, or events more concrete and by clarifying and amplifying meaning
Example
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firsthand findings, eyewitness accounts, and opinions by people, both lay (nonexpert) and expert
Testimony
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documented occurenced, including actual events, dates, times, places, and people involved
Facts
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a brief story of an interesting, humorous, or real-life incident that links back to the speaker's theme
anecdote
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quantified evidence; data that measure the size or magnitude of something, deonstrate trends, or show relationships with the purpose of summarizing information, demonstrating proof, and making points memorable
Statistics
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a type of average that represents the center-most score in a distribution; the point above and below which 50 percent of the scores fall
Median
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selectively presenting only those facts and statistics that buttress one's point of view while ignoring competing data
Cherry-Picking
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a story based on personal experiences or imaginary incidents
narrative
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