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Expanding the Publicity Tool Kit
- Fact sheets
- Media or press kit
- Media alert or advisory
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Facts in outline or bullet form that reporters can use when writing a story
Fact sheets
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Types of fact sheets
- Upcoming events
- Organization profile
- Summary of product or survice
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Tell assignment editors about upcoming news events, opportunities or local angles
Media advisories
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Prepared for major events, new products or musical acts
Main news release
News feature
Fact Sheet
Photos or graphics with captions
Biographical material on key players
Brochures
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Preparing a pitch
know the needs of the journalist, medium and audience
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When pitching
- Follow-ups?
- Contacting reporter?
- Pitch news or new trend
- Don't call during deadline
- Don't embellish
- Offer something unique
- Offer exclusive?
- Offer credible spokesperson
- Emphasize how info will benefit audience
- Do the work for them!!!
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Pitch letter
- Sentences clean, sharp, to the point
- Should have enticing lead
- Don't grovel or beg
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Social pitch
using social media as a forum to communicate
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