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Adventure seekers.
- like adventure
- higher budgets with broad ranges
- 3500-15000
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budget All-inclusive
- like to shop around to find best deal
- budgets $2000-3000 range
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Comfort couples
- honeymoons that are characterized less by the type of vacation than by the comfort and quality of the vacation experince.
- budget $3000-5000 range
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condition
a valid reason for not committing to a purchase, which must be accepted as a qualificaton of the sale.
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context
text-and images-based information contained on the web site.
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culture vultures
- Type of honeymooners who place a high priority on the cultural aspects of a honeymoon,
- budgets $3500 and up
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directories
organized, categorized listings of web sites
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do-it-yourselfers
honeymooners who plan and book there honeymoon themselves and tend to have a budget of less than $2000
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honeymoon registry
- brides and grooms register for the honeymoon they want
- broken down into gifts and reflecting a variety of price points, guest in return purchase portions of the honeymoon as gifts for the couple.
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keyword
word or phrase used in performing an internet search
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luxury lovers
- creature comforts & personal service
- spare no expense to get it
- budgets $5000-up
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objection
statement that a prospect wants to know more or needs clarification
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on-site wedding coordinator
the person at the hotel or wedding venue who is in charge of all wedding related details
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press release
formal printed annoucement by company about its activies that written in the form of news article and given to the media
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publicity
messages issued in behalf of your product or business.
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public relations (PR)
form of marketing that involves communicating with various sectors of the public to influence their attitudes and opinions in the interest of promoting your product.
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qualifying
process of asking questions to ascertain a couples wants, needs, desires for their honeymoon experience
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search engines
programs that index documents and then attempt to match documents relevant to the users search requests
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show-specials
call-to-action offers that are intended to spur bookings and give you a reason to close sales in the weeks after a bridal show
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waiting period
time requried for prospective brides and grooms to be in the desination prior to the wedding
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wedding travel promotional piece
document that includes information about air travel and accommodations for destinations wedding guests and entices them to make their travel arrangements with you
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final packet
- weissmann travel report on destination
- hotel or cruise brochure
- list of tours or excursions with description and prices
- luggage tags
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criteria for resort selection
- atmoshere 85%
- privacy 80%
- air conditioning %72
- reputation %65
- price %61
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mailing list
50-100 per day
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top wedding destenations
- hawaii
- caribbean
- virgin islands bahamas st lucia
- south pacific(fiji & tahiti
- bermuda
- las vegas
- mexico
- lake tahoe
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most popular wedding months
june july aug sept oct
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brides are engaged for
16 months
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engaged couples plan there honeymoon
6 months before the wedding
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most weddings aboard take place?
embarkation port
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most legal requirments place?
tahiti
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todays brides are grooms tend to be?
more affluent educated and sophisticated
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weddings annually
2.35 million to 2.45 million
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two most popular type of honeymoons are?
all-inclusive resorts and packages
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do honeymooners spend more then leisure travellers?
yes
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can all cruise ships perform weddings at sea?
no
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